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Doug Pitassi

How to Manage Traditions For the Continued Success of the Family Business

Family businesses are vital to the economy, whether you're a small mom-and-pop store or a global corporation. As a result, they have their unique challenges.


The biggest challenge for family companies is managing traditions and ensuring that the business meets the needs of the future while preserving the company's heritage. Successful families manage these challenges by adopting a balanced approach to tradition and change.

Many family businesses are known for their strong and distinctive cultures that are carefully maintained over generations. These cultures bind employees to the firm's core values and foster loyalty and stability.

However, managing traditions can be a challenging task. These cultures must be maintained while maintaining modernity and flexibility in response to changing market demands.

To do this, it is important to understand the underlying meaning of traditions. This can be accomplished by understanding the two fundamental paradoxes that often affect family firms: a need to honor their founder’s vision and an inability to innovate.

To solve these challenges, successful family businesses manage their traditions by establishing a common vision for the business and promoting that vision within the organization. They also develop a plan for succession and work to ensure that their culture is adapted to future needs.

Succession planning is essential for all businesses but especially critical for family-owned enterprises. Without a well-thought-out plan, conflicts can arise between family members that will negatively impact the business.

One of the most difficult challenges for family businesses is managing traditions. A founder or early employee may have developed these traditions, providing a foundation for the business.

However, it can be difficult for the next generation to see how those traditions can apply to them. The best way to manage this is to communicate clearly with the next generation and ensure they understand your business vision.

It is also important to talk with them about what they want from a leadership role in the company. It is not always easy to change a culture that has been established over the years, but the process can be made easier by allowing them to voice their concerns and ideas.


Family businesses struggle with two fundamental tensions: the need to modernize their business and honor the founder's vision. Some studies suggest this creates a barrier to innovation; others claim it fosters creativity.


One way to manage these tensions is by creating a strategy for communicating your vision. This can be done through sermons, one-to-one meetings or other regular communication channels.

A strategic approach is critical, as it allows you to orchestrate messages and keep them in line with your vision for the company. It also ensures that each message has the right audience, purpose and timing.

It’s no secret that effective communication is critical to your company’s success. However, it’s even more important in a family business, as the complex ownership system can bring several challenges.


A strong team is one of the most important things to do when building a family business. You'll need people who are passionate about the company and ready to embrace its mission.

It's also crucial to build a diverse team so you can adapt to changing trends and continue to thrive in your market. Studies have shown that diverse teams perform better than homogenous ones by up to 35%.


A good way to start building a strong team is by communicating the goals and targets of the business's success. Breaking down the vision into simple jobs with milestones and achievements will help your team get motivated and work together toward success.


Finally, be open and honest about the challenges in your family business. This will help everyone in the family understand how to support each other and make it through difficult times.

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